Innovation of Digital Economy by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9789819917419
Publisher: Springer Nature Singapore

Since launching its first “Molly Zodiac” series blind box in 2016, every year the IPs launched by Pop Mart has been successful. The company’s revenue mainly comes from IP related industries. In 2021, the revenue of Pop Mart reached CNY4.491 billion, of which IP-related revenue accounted for 88.6% (Table 2). As the leading company in the art toy industry, Pop Mart has an excellent IP performance. In 2021, seven IPs’ revenue exceeded CNY100 million, including 5 self-owned IPs and 2 exclusive IPs.

In addition to Pop Mart, IP Station, 52TOYS and TOP TOY are all competing for the market of the realization of art toy IP. In order to maintain its competitive edge, Pop Mart needs to continue to deliver valuable IPs with rich content and maintain its ability to build hot-sale IPs in the future. Although it has been creating new IPs, none of them is as popular as MOLLY. How to maximize the value of the old IPs and the new IPs became something requiring the company to think about.Table 2Pop Mart’s revenue in 2021

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